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Here follows a description of the procedures followed by this website for the processing of personal data of visitors. In conformity with art. 13 of Decree Law no. 196/2003 (Code on the protection of personal data), this information is supplied to those who interact with the web services provided by Helen Seward, which can be accessed from the address: www.helenseward.it. This information exclusively relates to the Helen Seward website and does not relate to any other websites the user may access through links.


Visiting this site involves the supply of personal data and information. The person in charge of data processing is Icsea Helen Seward, registered office at 20020 Lainate (MI) via A. De Gasperi 8/a.


Any processing connected with the online services of this site takes place at the above-mentioned premises and is carried out exclusively by technical staff specifically entrusted with this task, or by those responsible of occasional maintenance operations.
The data arising from this web service are not communicated or divulged. Any personal data supplied by users requesting information material (brochures, catalogues, etc.) is used exclusively for the purpose of carrying out the service requested and is communicated to third parties only if this is necessary to that purpose (delivery service, etc.).


Registration data
The information requested for registration will be used to forward messages to Helen Seward and to allow staff to contact the user who originally sent the message.
Browsing data
The computer systems and the software procedures predisposed for the operation of this website acquire, during normal service, some personal data which is implicitly transmitted when using Internet communication protocols. This information is not gathered with the purpose of being associated with specified individuals although, by its own nature, it could identify the user by means of processing and association with data held by third parties.
The IP addresses or the domain names of the computers utilised by the users connecting to the site in question, the URI (Uniform Resource Identifier) addresses of the requested resources, the times of request, the procedures used to send the request to the server, the size of the file received by way of reply, the numeric code specifying the status of the reply given by the server (success, error, etc…) and other parameters relative to the operating system and the user’s computer environment all belong to this category of data. This data is only used to gather anonymous statistical information on the use of the site and to control its correct operation and is kept for such periods of time as defined by the regulations of the relative law. Said data could be used to assess liability in the event of hypothetical computer crimes to the prejudice of the website.
Data voluntarily supplied by the user
The optional, explicit and voluntary forwarding of electronic mail to the addresses specified on the website in question entail the subsequent acquisition of the sender’s address - which is necessary for the purpose of replying to any request - as well as of any other personal data included in the email. Specific information summaries will be progressively reported or shown on the site’s pages dealing with specific services on demand.


Apart from the specifications concerning browsing data, the user is free to supply his/her personal data in the contract forms for the purpose of sending communications and enquiries. Failure to supply the same may prejudice the contract’s outcome.


Personal data are processed by means of automated tools for a period of time which is strictly necessary to achieve the purposes for which they were collected in the first place. Specific safety measures are observed to prevent any loss, illicit or incorrect use of data and non authorised access.


The subjects to whom the personal data refer have the right to obtain confirmation as to the existence of said data and to learn its content and its origin, to verify their correctness or to request their integration, updating or adjustment (art. 7 Decree Law no. 196 of 30th June 2003). In conformity with the same article, said parties have the right to request the cancellation, transformation into anonymous format or blockage of any data which may be processed in violation of the law, and to object to their processing for legitimate reasons.
Any such requests should be addressed to the person in charge of data processing.
This documents represents the ‘Privacy Policy’ of the website in question.


In accordance with the laws currently in force on the protection and security of personal data ("Identification of simplified procedures for the information and the acquisition of consent for the use of cookies" 8 May, 2014 [web doc n. 3118884 ]), here we’ll explain how we use cookies and what you can do to reject or delete cookies from this website.

a. What are cookies?

Cookies are small text files placed onto your device (whether a computer or mobile device) and automatically stored by the Internet browser on your device. By default most web browsers are set to automatically accept cookies.
Cookies are used to perform digital authentication, monitoring of sessions or even to collect information about you and how you navigate the site.

Cookies can be divided into:
Technical cookies
These are stored on your computer for technical and functional requirements, to ensure security and efficiency when data is transmitted, and also to make site navigation faster. Under Article 122 of the Privacy Code and the Authority Provision of 8 May 2014, your consent is not required for us to use these. Usually they are temporary and are deleted automatically after the end of the session;
Analytics cookies
These cookies are stored on your computer's hard drive until they expire or you manually delete them. They are used to collect information on the number of users and how they visit the site and then develop general statistics about how the site is used and the service it provides;
Profiling cookies
These are used to track and profile you while browsing, to study your movements and habits of web browsing or consumption (what you buy, what you read, etc.). This information is used in order to send you targeted advertisements (this is what’s called “Behavioural Advertising”).

You can configure the computer’s browser so that it accepts/refuses all cookies. Or, by changing the privacy settings, you can have your browser alert you whenever a cookie is offered. The different types of cookies can in turn be:
First party, when they are managed directly by the owner and/or manager of the website
Third party, when the site uses external applications or services.

b. How cookies work and how you can control them

If you want to control the way a site’s cookies work or limit or block them you can change the settings on your Internet browser. For information on how to manage/delete cookies based on the type of browser you use you can visit www.aboutcookies.org or www.cookiepedia.co.uk.
To remove cookies from the Internet browser of your smartphone/tablet, you should refer to the device’s user manual.

C. Which cookies are used by this site

This site uses cookies only to secure and facilitate navigation and use of the website and to gather information about visits to the site.
We don’t use cookies for profiling purposes. And while our partners place third-party cookies they don’t use them for profiling purposes either.

The site in question does not deliberately acquire any personal data of its users. No cookies are used for transmitting personal information, nor are permanent c.d. cookies or user’s tracking systems of any type used. The use of session cookies (which are not permanently stored on the user’s computer and disappear once the browser is closed) is strictly limited to the transmission of session identifiers (which are casual numbers generated by the server), which are required fro the purposes of allowing a safe and efficient browsing of the site. The session c.d. cookies used by this site avoid the use of other computer techniques which may prejudice the privacy of users when browsing and prevent the user’s personal identification data from being acquired.

Our cookies

Below are first-party cookies that we manage directly from this site.

1. COOKIE NAME: PHPSESSID. EXPIRATION: At the end of the session.
These are used to improve user navigation.

2. COOKIE NAME: cookie_accept. EXPIRATION: 31 days
When you visit our site and click "I agree" on the cookie policy acceptance in the banner, this cookie is activated. It recognizes you and blocks the acceptance policy banner from reappearing every time you reconnect to our site within the 31-day time period.

Third Party Cookies

Below are the third party cookies used on the website, as well as the links you can follow to get more information about them.

Google Analytics

This website uses Google Analytics, the web analytics service provided by Google Inc. ("Google"), as a tool to collect and analyse statistical information on website access/visits.
Here are some links for more information:

Information on how Google retains this data
Google Inc.’s privacy policy. They are the sole owner of the data processing relating to Google Analytics.
And here is the browser add-on if you want to opt out of Google Analytics.

Google Analytics uses two JavaScript libraries to monitor the use of the website: analytics.js and ga.js.

analytics.js sets the following cookies:

1. COOKIE NAME: _ga /EXPIRATION: 2 years
This is used to distinguish users.

2. COOKIE NAME: _gat /EXPIRATION: 10 minutes
This is used to limit the rate of requests.

ga.js sets the following cookies:

1. COOKIE NAME: __utma/EXPIRATION: 2 years
This is used to distinguish users and sessions and it’s created when the library is running (and only if the __utma cookie does not exist yet). It’s updated each time data is sent to Google Analytics.

2. NAME COOKIE: __utmt/EXPIRATION: 10 minutes
This is used to limit the rate of requests

3. NAME COOKIE: __utmb/EXPIRATION: 30 minutes
This is used to determine new users and sessions and it’s created when the library is running (and only if the __utmb cookie does not exist yet). It’s updated each time data is sent to Google Analytics.

4. COOKIE NAME: __utmc/EXPIRATION: at the end of browsing session
This isn’t used in ga.js. It’s placed to facilitate interoperability with urchin.js

5. COOKIE NAME: __utmz/EXPIRATION: 6 months
This cookie stores the traffic source or campaign that explains how the user reached our site. The cookie is created when the library is running and is updated each time the data is sent to Google Analytics.

6. COOKIE NAME: __utmv/EXPIRATION: 2 years
This cookie is created when a developer uses _setCustomVar method with a custom visitor-level variable. It’s updated each time data is sent to Google Analytics.

AddThis (Addthis Inc.)

AddThis is a service provided by Clearspring Technologies Inc. It displays a widget that allows our site to interact with external social networks and platforms. This means that you can share our site content on the social networks you use.

Below are the cookies placed by AddThis.

1. COOKIE NAME: __atuvc/EXPIRATION: 2 years
This allows for the storage of updated information on the number of shares of the page.

2. COOKIE NAME: __atuvs/EXPIRATION: 30 minutes
To disable these cookies go to AddThis’s opt-out page (the page is only available in English).