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Helen Seward was founded in Milan in 1969 as a company specializing in professional trichological products, and nowadays continues its “mission” in close collaboration with international hair stylists and partners to meet the needs of an increasingly demanding and competitive market.

Helen Seward researches and develops its entire range of products in-house with the aid of an enthusiastic, meticulous staff of technicians and product formula experts with a common goal – obtaining innovative, high performance products that enhance the work of the hair stylist. Production is carried out according to rigorous methods, applying certified procedures and ensuring the highest quality standards at every stage of the process. Helen Seward has always drawn on its origins in the development of its business, and in fact, it finds the majority of its resources in Italy – creativity, technology, materials and raw materials.

Every new product is a synthesis of nature and technology, tradition and innovation. Natural ingredients from the Mediterranean basin are combined with technically advanced active components and enclosed in a practical, modern pack to offer hair stylists high-performance tools in line with the latest trends.

Helen Seward creates and develops its own fashion collections enhanced by technical and stylistic support, and also offers a complete, up to date training programme that accompanies stylists in their growth as professionals and provides them with the tools to give their salons higher visibility.

Today, Helen Seward is a global project, supported and led by a team of young, dynamic professionals, to be shared with those looking for a new Business idea.


Professional hair care products for coloring, treatments and texture, suncare and styling, but also specific products for men’s personal care and wellbeing, developed on the basis of well-established specific expertise that meets high standards of environmentally-friendly effectiveness and safety, all with a touch of Italian glamour.


Fashion and collections, events and training: the company guarantees its partners on-going technical-stylistic support and an image in line with the latest trends, inspired by Made in Italy fashion.
The Helen Seward offer also includes the most advanced, up to date communications solutions, packaging, attractive furnishing ideas and high-performance work tools designed specifically to aid the stylist in every aspect of work in the salon, from coloring to cutting and styling.